BOA
Connecting Business Owners in Australia
Web • Mobile
The Challenge
How do you create a networking platform that truly resonates with business owners while offering efficient tools for connection and growth? Business owners in Australia were growing weary of platforms like LinkedIn, which lacked the focus and usability they desired. The challenge was to design a platform that facilitated meaningful communication, provided valuable business insights, and kept users engaged. BOA needed to include essential features like a well-organized forum, Q&A sections, business news, and the ability for users to chat, join communities, and participate in events—both free and paid. Additionally, ensuring the platform’s UX/UI was intuitive and kept users actively engaged was a key factor in its development.
The Approach
Tailored Design for Business Owners
BOA was designed with business owners in mind, offering a clean, efficient user experience. Whether users wanted to seek advice from fellow entrepreneurs, join business communities, or organize events, the platform’s design made every feature easy to navigate and use.
Event and Community Management
Users could browse and join events in their area or nationwide, as well as create and manage their own communities. A critical feature was the ability to organize both free and paid events, helping users manage and monetize their gatherings with ease.
Engagement-Driven UX/UI
To keep users engaged, BOA incorporated an intuitive and visually appealing interface. The platform’s user flow encouraged continuous interaction, ensuring business owners could effortlessly network, find mentors, and stay updated with the latest business news.
Seamless Communication Tools
BOA offered a robust set of communication tools, allowing members to chat directly, join discussions in the forum, and ask questions in the Q&A section. These tools ensured that business owners could easily connect, support each other, and share valuable insights.
Outcome
Growing User Base
BOA has grown to over 4,000 users, with the platform’s features attracting entrepreneurs from across Australia. This increase is driven by the organic formation of communities and active participation by business owners.
Enhanced Community Engagement
BOA has become a hub for knowledge sharing, with a noticeable rise in questions being asked and answered by the community. This interaction has significantly increased the value BOA offers to its users.
Increased Event Participation
More events are being created and attended, both in-person and digital. The ability for users to organize their own paid or free events has encouraged further engagement and networking opportunities.
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