Connecting Business Owners in Australia
A networking platform designed for Australian business owners to connect, grow, and thrive
What they needed
How do you create a networking platform that truly resonates with business owners while offering efficient tools for connection and growth? Business owners in Australia were growing weary of platforms like LinkedIn, which lacked the focus and usability they desired. The challenge was to design a platform that facilitated meaningful communication, provided valuable business insights, and kept users engaged. BOA needed to include essential features like a well-organized forum, Q&A sections, business news, and the ability for users to chat, join communities, and participate in events—both free and paid. Additionally, ensuring the platform's UX/UI was intuitive and kept users actively engaged was a key factor in its development.
What we delivered
We built a comprehensive networking platform tailored specifically for Australian business owners, combining social networking features with practical business tools. The platform enables members to seek advice, join communities, organize events, and stay updated with business news—all in one intuitive interface.
Key Results
See BOA in Action
Explore how BOA brings Australian business owners together through intuitive features and engaging design
Social Networking & Profiles
Connect with fellow business owners through posts, comments, and profile interactions. BOA's social features create an engaging environment where entrepreneurs can share insights, seek advice, and build meaningful professional relationships.
Event Discovery & Management
Browse and join networking events happening across Australia. From digital fireside chats with industry leaders to local meetups, BOA makes it easy to discover opportunities for growth and connection. Organizers can create and manage both free and paid events seamlessly.
How we got there
Our team designed BOA with business owners in mind, creating a clean and efficient user experience. We implemented robust communication tools including direct messaging, forums, and Q&A sections. The platform's event management system allows users to browse, join, and create both free and paid events. We focused heavily on engagement-driven UX/UI design to ensure continuous interaction and value for users.
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