UX/UI Design

UX/UI design combines how a product works with how it looks. UX focuses on flows, structure, and ease of use; UI focuses on visual style, layout, and brand expression. Together they ensure users can quickly understand what to do, complete tasks with minimal friction, and feel confident and delighted while using your product across devices and touchpoints.

Bring in UX/UI design when your product’s success depends on conversion, adoption, or ease of use and you’re unsure why users struggle. Common triggers include new product launches, poor onboarding, low conversion, confusing navigation, or inconsistent visuals across teams. A designer is most valuable before major builds or redesigns, when small design decisions shape large outcomes.

Costs vary with scope, platforms, and research depth. A focused engagement for a few flows is often comparable to a few weeks of senior engineering time, while full product or multi-platform design is closer to a multi-month investment. The goal is clear: invest a fraction of your build budget to avoid shipping confusing experiences that underperform for years.

Typical deliverables include user flows, low-fidelity wireframes, high-fidelity screens, interactive prototypes, and a lightweight design system with reusable components. You also get clear specs and annotations for developers, plus documentation explaining patterns and rationale. Where needed, we add journey maps, UX copy suggestions, and accessibility guidance so your team can implement consistently and iterate with confidence.

Smaller initiatives, such as a key onboarding flow or pricing page, often run 3–5 weeks from discovery to final designs. Larger product or multi-platform engagements may span 8–12 weeks with more research, iteration, and stakeholder input. We structure work in clear phases so you see progress early and can course-correct before development begins.

We design for outcomes, not just aesthetics. That means grounding decisions in user evidence where possible, focusing on flows that move metrics, and collaborating closely with product and engineering. Our team has shipped products across 18+ industries, so we understand constraints, trade-offs, and how to balance craft with speed, maintainability, and business impact.

UX design shapes the overall experience—who the product is for, what problems it solves, and how people move through tasks. UI design focuses on the interface layer: layout, typography, colour, visual hierarchy, and states. Good products need both: strong UX ensures users can accomplish goals; strong UI makes that experience clear, trustworthy, and on-brand.

We can do both. For some projects we run discovery interviews, usability tests, and analytics reviews; for others we work from your existing insights to move quickly. When timelines are tight, we still build in lightweight validation, like quick prototype tests, so we’re not designing purely from assumptions or stakeholder opinions.

Yes. We regularly integrate with in-house engineering teams and adapt to your stack, whether you use Figma, Sketch, Storybook, or custom component libraries. We align on design tokens and implementation details early, provide dev-ready specs, and stay available for review during build so the shipped experience matches the intent of the designs.

Accessibility is built into our process, not added at the end. We consider colour contrast, typography, focus states, semantics, and keyboard navigation from the start, and we design patterns that work with assistive technologies. When relevant, we align with WCAG guidelines and help your team understand what is required to meet them in implementation.

Design is collaborative. We share work in stages, invite feedback early, and tie decisions back to user and business goals. If something doesn’t feel right, we adjust direction rather than defend a specific visual style. Structured review sessions and clear options make it easier to course-correct without derailing timelines or product constraints.

Yes. We start by diagnosing what isn’t working—through analytics, user feedback, or quick usability tests—then focus redesign effort on the highest-impact flows and screens. We can modernise visuals, simplify navigation, and clean up interaction patterns without throwing away what already works, and we plan phased rollouts to reduce risk.

You keep full ownership of the design work. We deliver organized Figma files (or your preferred tool), component libraries, exported assets, and basic documentation so your team can extend the system. There are no ongoing licensing fees for our designs, and you’re free to use, adapt, or build on them with any partner.